Building the Business Case for Account-Based Selling

Insights on how to boost team productivity

Salesforce customers that want to transform experiences for buyers, sellers and marketers are looking beyond their trusted CRM to include account-based selling tools. PROLIFIQ has worked with hundreds of B2B customers who are boosting returns on investment (ROI) across their Salesforce platforms. This Building the Business Case brief shares many of the insights we have gained while helping business leaders understand the economic impact to their organizations when investing in native Salesforce apps that quickly boost sales, marketing and customer success productivity.

In this guide, you'll find:

  • How to measure ROI for sales enablement

  • A proven method to boost ROI

  • How to identify value drivers and their key success metrics
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