A Marketer's Guide to Sales Enablement

Making the Most Out of Every Interaction

95% of B2B deals are influenced by content. Are you wasting time and resources? Making sure sales reps have a library of content they want and can easily use is a complicated task. However, when deals rely so heavily on these resources, it is crucial that sales and marketing are on the same page. Boost productivity and increase time spent selling with sales enablement. The Marketers Guide to Sales Enablement includes a blueprint for successful sales enablement and how to effectively implement it in your organization.

In this guide, you’ll learn:

  • Building the case for sales enablement

  • Identifying resources and technology

  • Organizing and measuring content for success
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