Essential Guide to Account-Based Selling

A ready-to-use plan of action to take down the most valuable deals in your most valuable accounts.

Buyers have become quite sophisticated and they expect even greater levels of support from the sales teams that service them. At the same time, sales professionals need account intelligence that helps them become reliable advisors to earn trust and compete more effectively. They also need great content that embraces the customer’s journey and improves the buying experience for tech-savvy customers.

In this guide, you’ll learn:

  • Use the five key essentials outlined in this guide to help you create an effective account-based selling program.

  • Why ABS technology should complement Salesforce, not compete with it.

  • How to navigate complex accounts with ease.
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