Understanding the organization of stakeholders in your key accounts is crucial to closing deals and expanding into new territories. A recent Gartner report showed the average buying group size for B2B companies is six to ten people, meaning you need to be multi-threaded within those accounts to win those accounts.

This relationship mapping essential guide will walk you through the key components of creating a relationship map, including:

  • Setting your strategy and outlining gaps
  • Identifying key accounts and stakeholders
  • What to include in your relationship map
  • Charting stakeholder influence

Get the nitty gritty on how to create and execute a successful strategy based on relationship mapping. Download the free essential guide now!

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