Understanding the organization of stakeholders in your key accounts is crucial to closing deals and expanding into new territories. A recent Gartner report showed the average buying group size for B2B companies is six to ten people, meaning you need to be multi-threaded within those accounts to win those accounts.
This relationship mapping essential guide will walk you through the key components of creating a relationship map, including:
- Setting your strategy and outlining gaps
- Identifying key accounts and stakeholders
- What to include in your relationship map
- Charting stakeholder influence
Get the nitty gritty on how to create and execute a successful strategy based on relationship mapping. Download the free essential guide now!