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As Sefton Cohen, chief revenue officer for Rapid Ratings, shifted his sales team to be more focused on solution-selling he knew they would need a way to leverage existing relationships and develop a sales approach to get their solutions in front of decision-makers. He turned to Jamil Dewji, Repaid Ratings' director of sales operations, to identify and implement a robust key account management solution to operationalize this strategy.

Read this informative case study and learn how Sefton and Jamil found and implemented a native Salesforce key account management solution that transformed their existing manual processes into a centralized framework.