A Case Study in Account-Based Selling

FinTech company identifies millions of dollars in new sales opportunities with native Salesforce key account management tool

As Sefton Cohen, chief revenue officer for Rapid Ratings, shifted his sales team to be more focused on solution-selling he knew they would need a way to leverage existing relationships and develop a sales approach to get their solutions in front of decision-makers. He turned to Jamil Dewji, Repaid Ratings' director of sales operations, to identify and implement a robust key account management solution to operationalize this strategy. Read this informative case study and learn how Sefton and Jamil found and implemented a native Salesforce key account management solution that transformed their existing manual processes into a centralized framework.




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