Account-Based Selling in a Digital World

In response to a disruptive business environment, virtual account-based selling has become the new norm, as more and more sales teams go online to reach customers. 

According to Bain Capital, “Businesses should equip their teams with the technology to sell remotely. Sales leaders should spur customers, partners, and employees to adopt off-the-shelf tools for collaboration and self-service."

PROLIFIQ conducted a survey of over 500 professionals who use Salesforce, focusing on account-based selling technology and how it represents a radical transformation in the way businesses have invested in their infrastructure and processes.

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Want more? Download the complete State of Sales Enablement 2020 Report.