Navigating the New Sales Landscape

State of Sales Enablement 2020

This has been a turbulent year for professionals and their companies so far. Sales performance has been a headline in industry media for months because scores of organizations are being disrupted by events, both human and financial. At the same time, professionals face the demand to nurture customers, engage prospects, and close deals is more important than ever. To determine company outlooks, PROLIFIQ conducted a survey of professionals who used Salesforce, focusing on the topics of sales enablement programs, and related processes, practices, and goals for the next twelve months, including:

  • What issues about sales enablement keep professionals up at night?

  • What are companies’ strengths and weakness in their sales enablement programs?

  • Are companies measuring ROI for their sales enablement programs?
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See where your organization stands on sales enablement issues faced daily and get insights to help you power up your process.

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